Fifth Shelf
Atahan brings deep marketplace expertise from scaling Lovinio Inc. to Top 1000 Amazon seller status and now leads Fifth Shelf, an ecommerce accelerator for established brands.
His work bridges the gap between operational excellence and strategic growth, helping brands access infrastructure that typically takes years to build. Fifth Shelf either acquires inventory directly while handling all operations, or manages brands' complete ecommerce presence—from advertising and listing optimization to fulfillment and marketplace expansion.
Through direct capital deployment and hands-on management, Atahan enables brands to scale without building internal teams or managing multiple agencies.
He focuses on partnerships with founders committed to sustainable growth and operational excellence in digital commerce.
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