WB

William Burghes

Head Of Marketing Science at ARGONAUT

William Burghes has a comprehensive work experience in various industries and positions. William started their career at Oliver Wyman Financial Services as an Engagement Manager/Consultant, where they focused on management consulting strategy projects for clients in the capital markets, wholesale banking, asset management, and alternative investments sectors. William then moved on to Citi, where they served as the Vice-President of Markets and Investment Banking Strategy, leading projects on branding, compensation structure redesign, and strategic and financial planning. After that, they joined Barclays Capital as the Vice President of Strategy, managing various projects in the capital markets and investment banking businesses.

In 2012, Burghes joined Tough Mudder Inc, initially serving as the Director/Vice President of Strategy/SVP of Analytics, where they managed a team of analysts and worked on projects related to strategic planning, KPI dashboard design, financial analysis, customer insights, and demand forecasting. William then took on roles as the COO-International/Chief International Officer/SVP International, as well as SVP of Strategy, overseeing pricing, international expansion, and strategic planning.

Following their tenure at Tough Mudder, Burghes joined Forsman & Bodenfors New York as the Executive Director of Data & Analytics. In this role, they were responsible for leading data and analytics efforts and serving as a global advisory board member. Their expertise included strategic planning, attribution, technology vendor selection, social media analytics, paid media analytics, web analytics, brand analytics, crisis monitoring, and creative performance analysis.

In 2020, Burghes joined Citizen Relations as the SVP of Insights & Analytics, where they oversaw insights and analytics functions within the organization. Currently, they hold the position of Head of Marketing Science at ARGONAUT, where they have been since 2021.

Overall, Burghes has a strong background in data analysis, strategic planning, and leadership, with experience in marketing science, insights and analytics, and strategy roles across various industries.

William Burghes completed their education with a Bachelor of Science degree in Economics and Philosophy from the University of Bristol. William then pursued a Master of Science degree in Economics and Philosophy from The London School of Economics and Political Science (LSE). Prior to their university studies, they attended Dulwich College from 1991 to 1999, but no specific degree or field of study is provided. Additionally, Burghes obtained certifications in Advanced Google Analytics from Google in October 2020 and in Visual IQ Sage and Visual IQ Envoy from Visual IQ, Inc. in October 2016.

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Previous companies

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Timeline

  • Head Of Marketing Science

    August, 2021 - present

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