Payal Vohra

Payal Vohra currently serves as the DTC Product Data Manager at Ariat International, where responsibilities encompass managing the brand's ecommerce platform and collaborating cross-functionally to develop product content, data, and merchandising strategies. Prior experience includes a 13-year tenure at The North Face, where Payal held roles such as Senior Special Markets Coordinator and Special Markets/B2B Sales, focusing on seasonal brand presence and B2B sales management. Previous positions include Project Coordinator at L-3 Communications, eCommerce Representative at Bio-Rad Laboratories, and Office Assistant at UC Davis' Nutrition Department. Payal holds a Bachelor's degree in Sociology/Communications/Economics from the University of California, Davis, and an MBA from San Jose State University.