Alia Wassef

Alia Wassef is an accomplished marketing professional with extensive experience in strategic growth and marketing across multiple countries, including Egypt, Iraq, and Saudi Arabia. Currently serving as the Regional Marketing Director at ariika since March 2025, Wassef previously held the role of Head of Growth and Marketing at Tagaddod, where strategic plans were developed to enhance company growth and sustainability. Prior experience includes positions such as Senior Group Product & Growth Manager at Homzmart, where leadership contributed to significant platform growth and optimization, and various roles within IBM and Vodafone, focusing on product marketing and digital marketing strategies. Wassef holds a Bachelor's degree in Electrical, Electronics and Communications Engineering from The German University in Cairo.