Ally Welch

Ally Welch is a seasoned marketing professional specializing in affiliate and influencer marketing, currently serving as the Affiliate Marketing Manager at Aritzia since October 2023. Prior to this role, Ally held various leadership positions at Petal & Pup, including Global Manager of Public Relations and Social Media, and Global Public Relations Manager. Ally's experience at Abercrombie & Fitch Co. involved serving as the Affiliate + Influencer Marketing Lead, where achievements included managing the affiliate program and launching an in-house influencer program that expanded the creator network significantly. Previous roles encompassed positions at PRIME AE Group, Inc., Nordstrom, and Talbots, where Ally contributed to marketing and public relations initiatives. Ally Welch holds a Master of Professional Studies in Fashion Marketing from LIM College and a Bachelor's degree in Marketing from Marietta College, complemented by study abroad experience at the University of Westminster.