Heather Lemasters

Heather LeMasters is a seasoned marketing executive with extensive experience in performance marketing, paid media, and digital strategy. Currently serving as Vice President of Performance Marketing at Aritzia since October 2022, Heather leads initiatives across various channels including Paid Media, SEO, Affiliate, Email, and SMS. Prior to this role, Heather held multiple senior positions at Abercrombie & Fitch Co., overseeing global paid media strategies for various brands and significantly enhancing their marketing effectiveness. Additional experience includes leadership roles at Overstock.com, Trinchero Family Estates, E. & J. Gallo Winery, and illycaffè, where Heather drove impactful marketing strategies, particularly in social media and digital engagement. An MBA graduate from MIB Trieste School of Management and a BA in English and Cinema Studies from the University of Illinois Urbana-Champaign, Heather's diverse background includes a significant tenure at Google, managing online communication programs for major advertisers.