Jena Coolidge McGovern

Jena Coolidge McGovern serves at the SVP of Marketing & Communications at the Arizona Commerce Authority. She is responsible for leading and executing the ACA’s strategic marketing plan. Ms. McGovern and her team amplify Arizona’s unique value proposition across a variety of tactics including paid and earned media. She believes the recipe for marketing success is achieved with three key ingredients: a team of passionate professionals, a culture that promotes creativity and leading-edge tech tools.

Previous to joining the ACA in November 2017, Ms. McGovern worked as a digital strategist and copywriter at local Phoenix advertising agencies where she developed marketing experience across CPG, B2B, health care and non-profit sectors. Ms. McGovern is also passionate about growing and supporting the state’s marketing community. From 2019-2021 served as President of the Arizona Innovation Marketing Association. She has held a position on the AZIMA board of directors for seven years and currently serves as the TIM Awards Co-Chair. Ms. McGovern is an alumna of Texas State University - San Marcos where she earned a Bachelor of Arts with a major in Journalism.