Kat Matthews

Kat Matthews is currently the Digital, eCommerce & AI Lead at Arktic Fox, where they oversee marketing strategies across social, content, email, and events while advising clients in the eCommerce and retail sectors. They previously served as a Digital Marketing Executive at CERT, and as a Social Media Marketing Manager at Kat Does Digital. Kat started their career as a Sales Advisor at HYC LIMITED and has held various roles in marketing and customer service throughout their professional journey. They have completed studies at Yale College, focusing on French, English Language, Psychology, and Textiles.