Katie Shaw

Katie Shaw is a seasoned marketing professional currently serving as Senior Campaign Manager at Armadillo since November 2023, following their role as Campaign Manager at Iris from September 2020 to November 2023. At Iris, Katie drove strategic campaign innovations for global brands, focusing on hyper-personalized communications and CRM strategies. Previous experience includes positions as Junior Campaign Manager and CRM Executive at Frasers Group, where Katie managed campaign calendars and automated programs, and as Junior Account Manager at Paragon Customer Communications, overseeing email and direct mail campaigns. Katie's educational background includes a Level 4 Certificate in Marketing from CIM and a Level 3 qualification in Digital Marketing from QA Apprenticeships.