Bernard Granados

Co-founder And Chief Of Product And Innovation at ARMD Limited

Bernard Granados has a diverse work experience spanning several industries and roles. Bernard co-founded ARMD Limited, where they incorporated IoT technology and insurance to create a comprehensive protection system for tradespeople. Bernard served as a Co-founder and Product Advisor, overseeing product development from ideation to market launch.

As a co-founder and CPO at Vitaance, Bernard revolutionized the life insurance market by creating fair, easy, and transparent protection solutions. Bernard utilized tech, behavioral science, data, and design to enhance the customer experience and ensure customer satisfaction.

At Wynn Interactive, Bernard served as a Senior Product Manager, leading two product teams and focusing on delivering a unique user experience for the social sports gaming service. Bernard collaborated with teams from different countries and contributed to seamless market expansion.

As the Head of Product at Nexure - Powered by Electrolux, Bernard played a vital role in creating an Insurtech company within the Electrolux group. Bernard drove product innovation, aligned strategies with local teams, and successfully launched products across different channels and regions.

At Emagister.com, Bernard held two roles. First, they served as the Head of Product Ecommerce for Emagister Express, where they designed and implemented marketing strategies for the e-commerce channel. Later, they co-founded and served as the CEO of Express, leading product and technology development and growing the company.

Bernard also has teaching experience as an Associate Professor at EAE Business School, where they taught courses on Ecommerce Platforms and E-Logistics.

Additionally, Bernard served as the Head of Product and COO at Nlocal, leading the product and operations team for a cloud-based MarTech SaaS digital marketing platform. Bernard contributed to the company's growth and successfully expanded its services to new countries in the LATAM region.

Before that, Bernard worked as a Digital Account Director and Ecommerce Manager at Relevant Traffic, managing digital consulting projects and implementing marketing campaign strategies for clients.

At Miro_tcdc, Bernard contributed to the digital transformation of retail shops into omnichannel operations and grew revenue through e-commerce and marketing strategies. Bernard also co-founded and served as the CEO of Outletpack, a SaaS eCommerce platform for retailers, where they created multiple vertical strategic eCommerce businesses.

Throughout their career, Bernard has demonstrated strong leadership, strategic thinking, and a data-driven approach to product development, marketing, and business growth.

Bernard Granados has a diverse education history, spanning multiple fields of study. Bernard obtained a Master of Science (MSc) degree in Telecommunications Engineering from the Universitat Politècnica de Catalunya, graduating between 1998 and 2005. In 2007, Bernard pursued a Master of Business Administration (MBA) in Business Administration and Management from the EAE Business School. In 2017, they completed a certification in UX / UI Design from Ironhack. During the same year, Bernard also obtained a certification in Web Design for Usability, specializing in UX and Product Design from The Interaction Design Foundation. Additionally, Bernard has acquired various certifications including "Leading with Innovation" from LinkedIn in 2020, "Scrum: Advanced" from LinkedIn in 2018, "Certified Scrum Product Owner® (CSPO)" from Scrum Alliance in 2017, and "Creación de contenidos digitales" from pocketacademy.net in 2016.

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