Kinsey Matetich

Kinsey Matetich is a seasoned marketing professional currently serving as the Senior Manager of Lifecycle Strategy at ARMRA® since August 2025. Previously, Kinsey held various roles at ZeroWater from April 2021 to April 2025, including CRM and Loyalty Manager, where responsibilities encompassed managing marketing automation strategies that generated over $1.5 million in annual revenue, and spearheading multiple product launches. As Digital Marketing Manager at ZeroWater, performance improvements in E-tailer marketing were achieved, including significant ROAS increases and the successful launch of an affiliate program. Earlier experience at Petplan Pet Insurance involved establishing a high-performing email marketing team and delivering double-digit growth in new business, while earlier roles at MRP and Catherines Stores Corporation focused on GTM campaigns and email marketing execution. Kinsey holds a Bachelor of Science in Marketing from Penn State University and a DELF Level B1 certification in French from the Centre de Linguistique Appliquée.