Alexandre Souza

Alexandre Souza is a seasoned marketing professional with extensive experience in brand management and innovation across various sectors. Currently serving as a Sr. Marketing Manager at General Mills since January 2023, Alexandre oversees the Kitano brand within a R$ 6B market. Previous roles include Marketing & Innovation Manager at Ypê, where Alexandre led the housecleaning category portfolio and innovation initiatives, and Product Marketing Manager at Vigor Alimentos, responsible for launching plant-based products. Alexandre’s career also includes significant positions at Grupo Arcor and BIC, focusing on category strategies and trade marketing. Academically, Alexandre holds a Bachelor of Business Administration from Universidade Presbiteriana Mackenzie and credentials from Harvard Business School and MiniMBA, with a focus on leadership and marketing.