Dan Willey

Dan Willey is a seasoned creative professional with extensive experience in leading and directing creative teams across various high-profile advertising and marketing campaigns. Currently serving as Creative Director/Art at ARSENL, Dan specializes in social media, CRM, and content creation for notable clients including Smokey Bones Restaurants, Hinckley Yachts, and Pearson English. Previous positions include Associate Creative Director at Weber Shandwick, where Dan contributed to Chevrolet's social and PR initiatives, and Creative Director/Art Director at Commonwealth//McCann, working on global Chevrolet marketing. Dan has also held leadership roles at HudsonRouge, Doner Advertising, Chemistri, and Bozell Detroit, consistently driving innovative campaigns for brands like Lincoln, Cadillac, and Jeep. A graduate of Wayne State University with a Bachelor of Fine Arts in Advertising Design, Dan is recognized for notable achievements, including co-directing the first-ever digital alternative reality game for Mazda Canada.