Lu de Pasquale

Lu De Pasquale is an accomplished UX Director at Arbo Works and an Advisor at PO2 Studio, with a strong background in product design and user experience. Notable past roles include Staff Product Design Manager for Google Pay, where Lu managed a UX team across multiple countries and significantly contributed to the launch of successful products such as Tez and Google Pay. Lu also served as Principal UX Lead at ThoughtWorks, where a high-performing UX practice was established in Singapore, and as Head of UX at Taiger, focusing on AI-driven customer solutions. Educational qualifications include a BA (Hons) in Graphic Design from the University of Buenos Aires and ongoing postgraduate courses in Business Innovation and Service Design.