Nathaniel Baratta is an accomplished UX researcher with extensive experience in leading user experience research at reputable organizations, most recently serving as Lead UX Researcher at Google through Artech L.L.C. Since January 2023, Nathaniel has driven impactful research insights across multiple Google Ads verticals, utilizing various research methodologies to inform product roadmaps and feature development. Prior experience as Senior UX Researcher at Google through Creative Circle involved enhancing research deliverables, managing stakeholder expectations, and advocating for user perspectives through compelling storytelling. Additional roles at HoneyBook and iBaby included conducting user research, facilitating A/B testing, and optimizing support processes, demonstrating a strong ability to translate user feedback into actionable product improvements. Nathaniel holds a degree in Business Management in Economics & Psychology from the University of California, Santa Cruz, and also participated in an education abroad program at Yonsei University.
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