Tamara Matthews Jakes

Director Of Sales And Category Managment, Wine Rack Canada at Arterra Wines Canada

Tamara Matthews Jakes MBA has extensive work experience in the wine and spirits industry, with a strong background in sales, marketing, and revenue management. Tamara is currently working as the Director of Sales and Category Management at Arterra Wines Canada's Wine Rack division. Prior to this, they held various leadership positions at Arterra Wines Canada and Constellation Brands, where they managed revenue and marketing strategies. Tamara has also worked at LCBO, Ontario's provincial retailer of fine wine and spirits, where they served as a Category Manager and played a key role in procurement and financial planning. Additionally, they have experience in program advisory committees at Centennial College and pricing analysis at Loblaw Companies Limited. Overall, Tamara's extensive expertise in the wine and spirits industry makes their a valuable asset in sales, marketing, and revenue management roles.

Tamara Matthews Jakes MBA completed their Master of Business Administration (MBA) from the Graduate School of Business at the University of Cape Town in 1998-1999. Their focus of study during this time was Business Administration and Management. Prior to their MBA, Tamara obtained a Bachelor of Arts (BA) degree in Biology and Psychology from Wilfrid Laurier University between 1991 and 1995. Tamara also holds additional certifications from the Wine and Spirits Education Trust in both Advanced Level and Intermediate Level. No specific information is available regarding when these certifications were obtained.

Links

Previous companies

LCBO logo
Loblaw logo
Constellation Brands logo

Timeline

  • Director Of Sales And Category Managment, Wine Rack Canada

    February, 2022 - present

  • National Director, Sales, RJS Craft Winemaking

    March, 2020

  • Director, Marketing, Wine Rack Canada

    March, 2018

  • Director, Revenue Management, Arterra Wines Canada

    November, 2016