Yvonne Cheng

Yvonne Cheng is an experienced professional with a strong background in creative development, product innovation, and marketing strategy. Yvonne currently serves as the Chief Creative Officer at Article Group. Before joining Article Group, they held key roles at TikTok, where they led the creative development team in the Global Business Marketing organization, driving the TikTok for Business brand through innovative products and creative strategies. Prior to TikTok, Yvonne served as the EVP of Product, Monetization, and Creative Solutions at WIREWAX, leading cross-functional teams in developing product strategies and operational processes. Yvonne also has experience as the Managing Director at MSCHF, where they successfully led collaborative teams in creative ideation, development, and production, resulting in significant engagement and press coverage. Yvonne has held leadership positions at Tumblr, BBDO, Droga5, Campfire, Bayard Advertising, and TwinEngine, showcasing their expertise in creative strategy, art direction, and graphic design.

Yvonne Cheng obtained a Bachelor of Fine Arts (BFA) degree in Graphic Design from Louisiana State University. The exact duration of this education or any additional educational experiences are not provided.