Alexandre Oliveira

Alexandre "Xela" Oliveira is a seasoned Senior Copywriter with extensive experience in the advertising industry, currently at Artplan since January 2022. Previously, Xela held similar positions at WMcCann, where projects included notable brands like Coca-Cola, L'Oréal, and Americanas, alongside collaborations with Marvel Studios and Netflix, achieving significant accolades such as the first Gold Lion for McCann Brazil. At CasaDigital, Xela played a pivotal role in transforming the agency's creative reputation, leading to recognitions like a Cannes Lions shortlist. Earlier roles included positions at Flag and Movimento Comunicação, focusing on content creation for major clients and strategic planning. Xela's educational background encompasses multiple degrees and specialized courses in advertising, strategic planning, and digital media from esteemed institutions including Miami Ad School and ESPM.