Aruba Tourism Authority
Johana Santiago Infante is a seasoned professional in public relations and communications, currently serving as the PR & Communications Manager for Latin America at the Aruba Tourism Authority since January 2023. With extensive experience in PR strategies, Johana has previously held the role of Social Media and Public Relations Director at PALM ERA, where the focus was on the US Hispanic market, Latin America, and Spain. A longstanding career at the Aruba Tourism Authority included positions such as PR, Communication, and Content Manager for Latin America and Communication Manager for Venezuela. Johana's background also encompasses roles at Imagen Digital and The Media Office, where responsibilities included staffing, strategy development, and market analysis. Academic qualifications include a Master's degree in Business Administration from ESEUNE and a Bachelor's degree in Mass Communication, Marketing, and Public Relations from UCAB.
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Aruba Tourism Authority
The Aruba Tourism Authority is a government department funded by public funds. It has led the tourism marketing activities for over 50 years, diversifying markets and intensifying its activities in the marketplace. The Aruba Tourism Authority's scope of responsibilities in the continuous successful development of Aruba's tourism industry is reflected in various success stories in the history of tourism and, in particular, in the annual increase of visitor, occupancy, expenditure and room nights.The product we are promoting is Aruba, our main objective to promote tourism in Aruba.