Ann Smith

Fractional Head of Content and Storytelling at Arweave

Ann Smith has extensive experience in content strategy, messaging, and marketing. Ann'smost recent role was as a Storytelling, Messaging, and Content Marketing Consultant for various clients, including Arweave, Optable, and Marvell, starting in 2023.

Prior to that, Ann worked as a Consultant for Conviva, where they collaborated across the company to reignite content strategy and production. Ann also developed key stories and themes to support awareness, brand communications, and demand generation. Ann'stime at Conviva lasted from 2022 to 2023.

From 2016 to 2022, Ann held roles at Oracle. As the Senior Director, Content Strategy for Integrated Marketing Campaigns, they achieved a 363% return on content investment for Oracle Advertising and CX. Ann also created a content framework based on Gartner's buyer enablement model, streamlining content planning. Additionally, Ann served as the Director, Content, Messaging, and Communications for CX Product Strategy, where they directed strategic projects and evolved the approach to messaging and content development.

Prior to Oracle, Ann was the Head of Content Marketing at Optymyze in 2015-2016. Ann directed an integrated content marketing strategy and achieved notable success in executive participation in blogging programs and organic blog traffic gain through SEO optimization.

From 2013 to 2015, Ann worked as the Senior Director, Corporate Marketing at DNN Corp., where they influenced $5.5M in sales pipeline through new brand positioning and optimized digital marketing programs.

In 2012-2013, Ann served as the Director of Corporate Marketing and Demand Gen Programs at Ensighten, a CHEQ company, and drove significant revenue influence.

Ann's experience also includes roles at MarkLogic and Exemplary Software, where they directed demand generation, field marketing, and marketing communications.

Overall, Ann Smith has a proven track record in content strategy, messaging, and marketing, with a focus on achieving business goals and driving results.

Ann Smith has a Bachelor of Arts degree in Communication Studies from Washburn University. Ann also holds a Master of Arts degree in Speech Communication from San Jose State University. In addition to their degrees, Ann has obtained a certification in Search Engine Optimization (SEO) from the University of California, Davis in May 2023. Ann also pursued Graphic Art & Design at Foothill College, although the information about a degree is not provided.

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