Bianca Burton is a skilled Regional Category Manager in Marketing at Asahi Beverages since April 2024, bringing extensive experience in the marketing and procurement sectors. Prior roles include Senior Procurement Manager Marketing at Treasury Wine Estates, where responsibilities involved managing marketing categories globally and driving cost savings. Bianca also served as a Market Activation Consultant at Compumedics Limited, Marketing Activation Manager at Coopers Brewery, and held various account director and manager positions at multiple agencies, focusing on experiential marketing for clients like Smirnoff, Diageo, and Heineken UK. Educational qualifications include a Bachelor in Psychology and Management/Marketing from Monash University and a Graduate Certificate in Public Relations and Project Management from Swinburne University of Technology.
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