LM

Lachlan Maxwell

Category Analyst at Asahi Group Holdings

Lachlan Maxwell currently serves as a Category Analyst at Asahi Group Holdings since July 2025. Previously, Lachlan held multiple positions at Reece Group from February 2021 to October 2025, including Category Specialist and Category Partner for Sanitaryware, Bath, and Furniture, as well as a Graduate role. Prior experience includes a position as a Sales and Marketing Executive at Far More from October 2020 to July 2021, where responsibilities encompassed brand management and sales insights. Lachlan also worked as a Restaurant Supervisor at Hanoi Hannah and as an Account Manager at Mr Yum, focusing on partner satisfaction. Earlier internship experience includes a role at Pitchblak, where duties involved working on online visual menus and order management systems for MrYum. Lachlan holds a Bachelor of Business degree from Monash University, completed in 2019.

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