Oliver Neumann

Oliver Neumann is a seasoned analytics professional with extensive experience in digital analytics and tracking. Currently serving as Senior Manager Analytics & Tracking at asambeauty, Oliver specializes in Google Analytics 360, Tag Manager, and server-side tracking. Previous roles include Digital Analyst at Audi Business Innovation GmbH, where expertise in Adobe Analytics and API testing was developed. At myposter GmbH, responsibilities included web tracking, conversion management, and implementing A/B testing concepts. Oliver began a significant tenure at Jochen Schweizer GmbH as a Business/Web Analyst, where foundational skills in analytics setup and e-commerce optimization were established, eventually advancing to roles as Product Owner E-Commerce and Web Optimization/Analytics for E-Commerce. Oliver holds a Diplom in Informationswirtschaft from Stuttgart Media University.