Bobbi R. Frieda

Bobbi Frieda, SHRM - SCP, is a Director - People at Asana Partners with extensive experience in human resources. Prior to their current role, Bobbi worked as a Manager Excellence Consultant at Bank of America and as an HR Manager at HEB. Bobbi is known for providing coaching and guidance to leadership in HR functional areas and executing change management initiatives that align with business priorities. Bobbi holds a Bachelor's Degree in Leadership Development and Human Resources from Texas A&M University.