Adam Higa

Adam Higa is a seasoned professional in product management, currently serving as a Senior Product Manager for Growth & Monetization at Asana since November 2023 and as a Lead Instructor for Product Management at BrainStation since September 2024. Previously, Adam held the position of Director of Product Management, eCommerce Growth at VaynerCommerce from March 2021 to September 2023, where responsibilities included leading the development of the product management client offering and focusing on customer-centric strategies. Adam's prior experience at Deloitte Digital involved managing various digital product launches across multiple sectors. Adam co-founded Amplify, which specialized in micro-influencer and experiential marketing campaigns for brands in the student market, and has held marketing roles at The Princeton Review and Yellow Pages. Adam holds a Bachelor's degree in Management and Organizational Studies focused on Consumer Behaviour from Western University.