Ascend
Prasad Sristi is a seasoned technology leader with extensive experience in product management and engineering. Currently serving as Chief Product and Technology Officer at Ascend since September 2024, Prasad previously held the same title at Bench Accounting from August 2021 to September 2024, where responsibilities included overseeing product, design, and engineering teams focused on various applications and APIs for small businesses. Prior experience includes leadership roles at Amazon Web Services, where Prasad managed critical services like Auto Scaling and Kinesis Data Streams, and founding Mindprint Inc., a SaaS startup for Clinical Research Organizations. Prasad's educational background includes an MBA from the University of Toronto, a Master's from the University of Victoria, and a Bachelor's degree from the Indian Institute of Technology, Bombay.
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Ascend
Ascend empowers entrepreneurial CPAs to reach their goals with an innovative growth model that brings their firms into the new age. Backed by private equity from people-focused Alpine Investors, Ascend is building a modern platform for regional accounting firms that enables them to stay independent while accessing the resources of a large CPA firm to help them grow. Ascend provides access to growth capital, robust talent acquisition, best-of-breed technology, a catalytic leadership system, shared back-office services, and modernized equity incentives so that firms can surmount today’s industry challenges and reach their full potential. Founded in January 2023, the company attained revenues sufficient to qualify it as a Top 100 U.S. accounting firm within six months of operation.