Pawat Athichitsakul

Pawat Athichitsakul is a seasoned UX/UI designer with extensive experience in coordinating design solutions within product development cycles across various companies. Currently serving as a Senior UX/UI Designer at Ascend Group since January 2022, Pawat collaborates with product managers and developers to align design with business and customer needs. Prior roles include Senior UX/UI Designer at Primo World Co., Ltd. and User Experience Designer at 3BB TV, where Pawat managed user experiences and the design process from ideation to implementation. With previous positions as Action Lead UX/UI Designer and User Experience Designer at Scale360, as well as early experience as a UX/UI Designer at devtab.Co., Ltd., and Graphic Designer at buzzebees, Pawat's background encompasses diverse aspects of design and project management. Educational qualifications include a MasterTrack® Certificate in UX Design from the University of Minnesota, a Master's degree in Marketing Management from Mahidol University, and a degree in Industrial Design from Chulalongkorn University.