Michelle Kartchner

Michelle Kartchner is an accomplished business leader with extensive experience in e-commerce and brand management, currently serving as the CEO and Cofounder of Ascendant since May 2020. Under Michelle's leadership, Ascendant has generated $8 million in annual revenue and oversees a portfolio of six diverse brands, including Promptly Journals and VaporEze. Previous roles include General Manager at Choose Friendship, where sales on Amazon doubled from 2019 to 2021, and Cofounder of BBS, emphasizing Amazon client growth strategies. Michelle's career also includes significant contributions in various positions at Icon Health and Fitness and BuyBoxer, focusing on purchasing, client services, and partner management. Michelle holds a Bachelor's degree in Business Administration and Management from Utah State University.