Ascendant Network
Matias Perel serves as Vice President of Multicultural Partnerships and Latam at Zeta Global, a leading AI-powered marketing cloud company, since June 2024. In addition, Matias holds a position as an Advisory Council Member at Ascendant Network, which focuses on the professional development of leaders in marketing and commerce media. Previously, Matias was the Chief Executive Officer at The New New Group and served as CEO & President of PRC Industries, Inc. Matias also founded and led Marketing Orchestration™ Mork™ AIMP™, creating an innovative AI marketing platform. As the Founder & CEO of Latin3, a multinational professional services firm, Matias significantly contributed to generating $500 million in sales for client companies. Extensive board experience includes the Hispanic Marketing Council and the International Advertising Association. Matias has a degree from Harvard Business School and a BSBA in Management and Marketing from Questrom School of Business, Boston University.
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Ascendant Network
Ascendant Network is home to 3 influential communities of marketing, retail, and commerce media execs. Its mission is to advance the professional development of exceptional leaders. Its content + community + partners are curated by its powerful Digital Ascendant Council + Retail Ascendant Council + RMN Founding Council to be incredibly germane. Its twice-yearly community events are not run-of-the-mill conferences, each one brings together transformative executives (typically VP to C-suite) from the nation’s most progressive companies to share + connect + tackle industry problems. It's a closed door/no press forum -- in short, it produces safe, candid environments for the most senior marketing + retail + commerce media leaders to meet + learn + be inspired >> Digital Ascendant: A community of pioneers at the forefront of marketing innovation — They share an identity and common path, having deep digital roots + chosen to be catalysts for change. This "class of 2000" are climbing in record numbers and becoming the new breed of marketer and CMO. >> Retail Ascendant: A community of the world's most innovative + influential retailers. Members share an identity and common path as change agents, coming together to navigate seamless retail. Bridging gaps between digital + physical retail, these "intraprenuers" synchronize shopping experiences to drive business growth across new + existing media + commerce channels — all while building brand love. >> RMN Ascendant Boot Camp: a 4-sided community uniting brand advertisers <> agencies/consultancies <> RMNs/commerce media <> tech + data companies. Advertiser's titles are Director to C-suite who are buying retail/commerce media + data + insights; the agencies/consultancies are typically Head, SVP, EVPs, helping retailers stand up or monetize RMNs or buyers of commerce media; titles for RMNs are Head, GM, or VP Sales with annual ad revenues of $100m+; titles for the tech + data companies are typically VP to CRO.