Paul C.

Paul C. has a diverse work experience in the field of marketing and digital transformation.

Paul currently holds the position of SVP, Marketing Performance & Automation at Ascential, where they lead a team across various domains such as marketing automation, operations, performance marketing, data & insight, account-based marketing, and experience & delivery. Paul has successfully designed and built the team, resulting in significant cost savings and improved commercial performance.

Prior to this, Paul worked as a self-employed contractor, primarily as a principal management consultant focusing on digital and data transformation. Paul provided consulting services to clients in consumer electronics, FinTech, and broader financial services, with engagements including conducting detailed audits and supporting specific transformation agendas.

Paul also has experience working at Citi as the Global Head of Marketing for Margin FX, where they implemented a digital performance enhancement program, resulting in cost savings and increased customer acquisition. Paul also played a key role in restructuring and energizing the marketing team, implementing data-driven planning and driving best practices.

Earlier in their career, Paul worked at City Index as the Executive Board Director and Global Head of Marketing, where they transformed the global marketing function and achieved significant improvements in commercial marketing performance and cost savings.

Paul began their career at Positive Digital as a Senior Account Director, where they managed flagship accounts and successfully pitched and won various digital projects.

Paul also worked at Geoff Howe Marketing Communications as a Digital Account Director.

Overall, Paul C. has a strong background in marketing, digital transformation, and data-driven strategies, having held various leadership positions and achieving notable successes throughout their career.

Paul C. attended Queen's University Belfast from 2002 to 2005. The degree and field of study are not specified.