Ascot Racecourse
Michelle Atkinson has extensive experience in commercial partnerships and membership management across various sectors, particularly in sports and events. Currently serving as Head of Memberships at Ascot Racecourse since September 2016, Atkinson previously held roles as Senior Membership Manager and Senior Manager - Commercial Partnerships at the Asian Tour, where the focus was on enhancing partnership revenue with high-profile clients such as Rolex and Hilton. At QPR Football Club, Atkinson managed and activated sponsorship campaigns to support global growth, and at London 2012, demonstrated expertise in partner relations and activation. Additional roles at Just Marketing International, European Tour, and IMG contributed to strong capabilities in hospitality management, marketing communication, and account management. Atkinson holds a 2:1 degree in Business & Sport Management from Coventry University.
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Ascot Racecourse
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Ascot Racecourse is renowned for providing the most thrill-seeking and breath-taking horse racing events, including Royal Ascot each June. We pride ourselves on delivering an experience unlike any other to fans, families and everyone who attends our racedays. Since our founding in 1711, our aim is to encapsulate only the best that the sport of horse racing has to offer in order to deliver racedays that cannot be experienced the same elsewhere. Ascot Racecourse is enriched in royal heritage which has helped shape us into one of the world leading track racecourses we have cemented ourselves as now. We truly believe in creating something so much more than just a place for fans to watch the racing but instead become a pillar of the community that all are proud to be associated with, just as we are proud to be associated with them. Our foundations continue to grow and with no signs of slowing down we aim to expand ourselves in to more than just a venue but letting Ascot Racecourse naturally evolve into a brand synonymous with providing a luxury and infatuating experience.