Michelle Atkinson

Michelle Atkinson has extensive experience in commercial partnerships and membership management across various sectors, particularly in sports and events. Currently serving as Head of Memberships at Ascot Racecourse since September 2016, Atkinson previously held roles as Senior Membership Manager and Senior Manager - Commercial Partnerships at the Asian Tour, where the focus was on enhancing partnership revenue with high-profile clients such as Rolex and Hilton. At QPR Football Club, Atkinson managed and activated sponsorship campaigns to support global growth, and at London 2012, demonstrated expertise in partner relations and activation. Additional roles at Just Marketing International, European Tour, and IMG contributed to strong capabilities in hospitality management, marketing communication, and account management. Atkinson holds a 2:1 degree in Business & Sport Management from Coventry University.