Rob Barnes

Vice President- Digital & Technology at ASDA

Rob Barnes currently serves as Technology Delivery Director and Deputy CIO at Asda, overseeing Digital and Technology delivery across the company's diverse business. Previously, Rob held the position of Chief Technology Officer - Delivery at Marks and Spencer, managing technology operations across various sectors, including Clothing & Home and Food, while also playing a critical role in significant initiatives such as the Ocado integration and Covid-19 response strategies. Earlier in Rob's career, Rob was a Managing Director at Accenture, leading major UK Retail and Consumer goods clients with a focus on technology modernization, cloud integration, and IT cost reduction.

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