Aseer Development Authority (ASDA) - هيئة تطوير منطقة عسير
Abdullah Al Jali serves as the Mayor of the Asir Region and a Minister's Consultant at the Ministry of Municipalities and Housing since April 2022. Abdullah also holds the position of Chairman of the Board at Qimam Assarat, Asir Municipality Company, and has been an Executive Board Member at the Aseer Development Authority since January 2023. Prior roles include Chief Commercial Officer at PIF Projects and Horizon Aeronautics Systems, as well as various leadership roles at Dar Al Riyadh Group, including Director of Business Development and General Manager. Abdullah began a professional career at Aramco, progressing through positions such as Prequalification & Supplier Relations Leader. Abdullah holds an MBA from King Fahd University of Petroleum & Minerals and a Bachelor of Science in Mechanical Engineering from the University of Arizona.
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Aseer Development Authority (ASDA) - هيئة تطوير منطقة عسير
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Aseer Development Authority (ASDA) is formally established with a mandate to supervise planning and implementation of a regional development strategy for Aseer Region. ASDA aims to achieve integrated regional development and to insure effective coordination between development actors and high-quality implementation of key infrastructure projects in the region. Our vision is to make Aseer known as a globally leading year-round destination, where everyone is inspired by the harmony of preservation and progress of Aseer's unique culture and nature. Tourism is our priority. We mainly cater towards the Saudi middle class leisure tourist, ensuring complementarity to other destinations. This is flanked by international visits. Aseer possesses a unique variety of cultural and natural assets, distinct across five geographical layers; from coast to mountain to desert. Tapping into our natural and cultural assets, we have identified 5 well-differentiated tourism development areas (TDA's). We will build a mix of affordable assets and luxury anchor projects. The PIF projects will play a crucial role as high-end anchor assets and have been factored into Aseer strategy. We attract 8.6 m visits in 2030 with Aseer strategy– a tripling of current leisure visits. Growth mainly originates from domestic leisure and international tourism.