ASFAR
Marwa Al-Malik is an accomplished communications professional currently serving as the Director of Corporate Communications at ASFAR since August 2023. Prior experience includes key roles such as Senior Communications Manager at Procter & Gamble and Corporate Communications Manager at Union Properties. Marwa's career features progressive responsibilities in communications, starting as an Account Executive at Ketchum Public Relations, where significant skills in client relations, media engagement, and content development were honed. Additional experience encompasses internships at Ketchum Raad ME, Thomson Reuters, and GO - Etihad Atheeb Telecom. Academic credentials include a Bachelor's degree in Public Relations/Image Management and Journalism from the American University of Sharjah, along with certifications in Strategic Transformational Project Management and Stakeholder Management from LEORON Professional Development Institute, as well as pursuing an Investment Course in Angel Investment.
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ASFAR
ASFAR, Saudi Tourism Investment Company, wholly owned by the Kingdom’s sovereign Public Investment Fund, is mandated to contribute in shaping the future of tourism in Saudi Arabia. We are committed to co-invest with the public and private sector to turn promising cities into attractive tourism destinations. Through strategic and destination investments, we tap into hospitality, entertainment, retail, and food and beverage sectors to put Saudi Arabia on the global tourism map and achieve the ambitious goal of attracting 150 million tourists per year by 2030. At ASFAR, we partner with investors to transform promising potentials into a winning reality, driving the growth of the Kingdom’s tourism sector.