Kat Keesal

Kat Keesal is an experienced design and product management professional currently serving as Director of Product Design at the Advertising Specialty Institute since December 2022, where a major achievement includes transitioning the team's design tool from Sketch to Figma to enhance collaboration and efficiency. Previously, Kat held positions including Manager of UX Design at Independence Blue Cross, where responsibilities included managing user experience across various products, and Enterprise User Experience Lead at Penn Mutual, overseeing digital touchpoints. Additional roles span across product and UX strategy at organizations like Printfly Corporation, Tonic Design Co., and myWorth, emphasizing user-centric design and innovation. Kat holds a Bachelor's degree in Graphic Design from Drexel University and possesses a strong background in both graphic design and user experience strategy.