Lee Siok Yee

Lee Yean Fung is the Chief Executive Officer of the Group. She joined the Group in October 1997 as Marketing Executive and was promoted to various leadership roles throughout the years. She was then appointed as the Chief Executive Officer of B.U.M. Marketing (Malaysia) Sdn Bhd in 2013, before assuming her role as Group Chief Operation Officer in November 2014. Ms. Lee was appointed as the Group Chief Executive Officer under the principal subsidiary companies, namely, Anakku Sdn. Bhd. and Audrey Sdn. Bhd. on 1 April 2022 as successor to Mr. Cheah Yong Hock, who has retired.

Ms. Lee graduated with a Bachelor of Business Administration from the University of Central Oklahoma, USA. Ms. Lee has been involved in the lingerie industry for the past 15 years covering various roles including sales operations, trade marketing, retail and procurement. Prior to joining the Group, Ms. Lee was attached to General Label & Labelling Malaysia, a company involved in printing and labelling industry.