Carl Norrdell is an experienced business consultant and strategist with a proven track record in various roles across multiple industries. Currently serving as a Business Consultant at Asian Island Pvt Ltd since September 2024, Norrdell focuses on strategy and business development within the Leisure, Travel & Tourism sector in Sri Lanka. Previously, Norrdell held several significant positions at FirstBank UK Limited, including Director of Strategy and Business Transformation from February 2017 to August 2024, where responsibilities encompassed strategy formulation, business transformation, marketing, and CSR. Norrdell gained valuable experience as a Business Consultant at Khemara Cambodia (NGO) and held multiple senior leadership roles at MUFG from 1997 to 2015, including Managing Director & Chief Operating Officer for the Corporate Banking Division in EMEA. Earlier career experiences at Credit Suisse included leading Nordic corporate coverage. Norrdell holds a degree from the Stockholm School of Economics and has a foundational education from Berkeley High School.