Ask Afrika is a full service market research company. We support our clients’ decisions through market research facts. Typically, our clients’ require information around social research and philanthropy, experience measures and consulting, and brand dynamics.

Social research decisions are required around HIV/Aids and more recently, Covid-19. Educational and early childhood development, fair-trade shopping, media and financial research are some of the areas we love to work in. NGOs, public- and private sector clients choose to work with us to get the pulse of the nation.

Besides being decisioneers in brand and customer experience research, Ask Afrika is well known for creating some of the most useful, go-to industry benchmarks, including the Ask Afrika Orange Index®, the Ask Afrika Icon Brands®, the Ask Afrika Kasi Star Brands and the Target Group Index (TGI). Ask Afrika’s knowledge of brands is extensive. The Target Group Index (TGI) survey, which measures psychographics, service, products, media and brands, has been used by the majority of the top 50 advertisers and media owners in South Africa for nearly two decades.

Our clients operate across various industries, including retail, telecoms, finance, and the public sector. We offer tailor-made and ready-to-use offerings for all our clients regardless of the size of project.

In addition to being brave, agile, vibrant and experimental, we apply deep thinking to every research project. Our aim is to be great at everything we do and to make a meaningful impact.

Partner with Ask Afrika in order to confidently make game-changing business decisions that grow your business.

www.askafrika.co.za | Connect@askafrika.co.za

Consulting

Media & Entertainment

Research

Social Impact

Ask Afrika (Pty) Ltd

Andrea Rademeyer

Jan Lourens

Lwando Kondlo

Nandipa Mayaba-Mdyesha

Pieter J. Rossouw

Desireé Pollock

Faye Joubert

Sarina de Beer

The Research and Data Analysis team at Ask Afrika is responsible for collecting, analyzing, and interpreting market data to provide insightful research findings that inform client decisions. This team utilizes advanced statistical methodologies and data analytics to develop industry benchmarks and assess consumer behavior across various sectors. By collaborating with field interviewers and leveraging their expertise in social research themes, the team ensures that clients receive reliable, actionable insights that drive strategic business growth.

Research and Data Analysis

Research and Data Analysis

About

Team members