As an idea factory, incubator and investor– Askeladden & Co identifies opportunities, develop concepts and scale up companies. Our sweet-spot is in traditional industries that - until now - have seen limited consolidation, limited innovation, too high prices and a customer journey that has been standing still since the 90s. Askeladden &Co help entrepreneurs (Askeladder / Ash lads) succeed by mitigating the traditional risk factors one encounter when building a venture: funding access, low valuations and early dilution, limited experience and network, no salary and long timelines. Want to become an Askeladd? With or without an idea of your own - get in touch on martin@askeladden.co or 950 00 919.

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Askeladden & Co

Andreas Øvrebø

Andreas Rokne

Gustav Brandbyge

Karl-Axel Hjorth Bauer

Martin Lycke

Mette Hole

Nicolai Bauer

Petter Eilertsen

Torin Kørner

Ada Ommedal Matic

Axel M. Brynjulfsen

Herman Arntzen

Martin Schütt

Ole Kristian B. Eikenæs

Thea Marie Gundersen

Erlend Angelsen

Joakim Hau

The Co-founders and Partners team at Askeladden & Co is responsible for identifying promising opportunities in traditional industries, developing innovative business concepts, and scaling these ventures to success. They leverage their collective experience and network to mitigate common entrepreneurial risks such as funding access, valuations, and early dilution, ensuring that Askeladder (entrepreneurs) have the support needed to transform disruptive ideas into viable, thriving businesses.

Co-founders and Partners

Leadership Team

Finance Team

Co-founders and Partners

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Leadership Team

Finance Team