AM

Alex Merchan

Chief Marketing Officer at ASM Global

Alex Merchan has an extensive work experience in the field of marketing and sales. They are currently employed at ASM Global as the Chief Marketing Officer, where they oversee global marketing initiatives and lead strategic marketing teams. Prior to this, they worked at Live Nation Entertainment as the Executive Vice President, where they developed and implemented marketing strategies to drive online transactions. They also held various roles at Hard Rock International, including Senior Director of Global Marketing & Sales and Marketing Director. Additionally, Alex worked as a Guest Lecturer at various universities, focusing on international business, international marketing, and management. They also gained experience at companies such as Virgin, AOL, and Viacom in marketing and partnerships roles.

Alex Merchan attended the University of Miami Herbert Business School from 1995 to 1999, where they obtained a Bachelor of Business Administration (BBA) degree with a focus on International Finance & Marketing. Alex further pursued their education at the same institution from 2001 to 2003, completing a Master of Business Administration (MBA) degree with a specialization in International Business & Management.

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Timeline

  • Chief Marketing Officer

    October, 2022 - present

  • Executive Vice President Global Marketing

    August, 2021

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