Bryce G. Townsend

Bryce G. Townsend has a diverse background in senior executive roles in the fields of commercial partnerships and consulting. Bryce G. is currently the Senior Vice President of Commercial Partnerships at ASM Global, a position they have held since November 2022. Prior to this, they worked as an Executive Consultant in 2021.

In 2019, Townsend served as the Chief Partnerships Officer at The Drone Racing League (DRL), where they led the partnerships revenue function and was responsible for driving marketplace awareness, developing commercial strategy, and leading go-to-market monetization and sales efforts. Unfortunately, their role was eliminated due to staff reductions related to the Covid-19 pandemic.

Before joining DRL, Townsend was an Executive Consultant for the XFL in 2018, where they developed a commercial strategy for corporate partnerships. Bryce G. delivered a comprehensive plan to the CEO and CFO, outlining partnership architecture, benefits hierarchy, category prioritization, and brand/product broadcast integration framework.

From 2016 to 2018, Townsend worked as the Head of Solutions + Sales at ESP Properties, a GroupM company. In this role, they oversaw the development, operations, and profit and loss of the company's emerging property sales practice. Bryce G. also provided oversight of business development for the property consulting practice and guided team leads in securing new client engagements and organic growth of existing clients.

Townsend's career began at GroupM ESP in 2007, where they served as the CEO of the consulting operation. Bryce G. managed all aspects of the firm, including business planning, budget forecasting, and client account oversight. GroupM ESP is a sports and entertainment partnerships consultancy embedded within GroupM, the world's largest global media investment management group.

Prior to GroupM ESP, Townsend worked at Momentum Worldwide as a Vice-President. Bryce G. had strategic accountability for partnerships with American Express, overseeing events such as the US Open, Tribeca Film Festival, and Wimbledon. Their responsibilities included concepting, integrated agency planning, program oversight, on-site activation, content creation, and property management.

Overall, Bryce G. Townsend's experience demonstrates their expertise in commercial partnerships, strategic planning, business development, and property sales.

Bryce G. Townsend completed their Bachelor of Business Administration (BBA) degree in Marketing from Emory University - Goizueta Business School, where they attended from 1994 to 1998.