Janelle Sim

Janelle Sim is a Content Marketing Coordinator at Live Nation APAC, responsible for coordinating projects across creative, production, and post-production while designing graphics to align marketing strategies. Currently involved in the live music and entertainment industry, Janelle's experience includes roles as a Merchandise and Retail Associate at ASM Global, Retail Bar Supervisor, and Retail Team Leader at VenuesLive, where efficient customer service and team management were key responsibilities. A stint as the Welfare and Accreditation Coordinator for the Spilt Milk Festival showcased Janelle's organizational abilities and event coordination skills. Additionally, Janelle has worked as an Independent International Business Consultant with X-Culture, a Channel Coordinator and Social Media Manager at Totem Network, and a Digital Marketing and Press Intern at The Mayfair Group, highlighting a strong background in marketing and communications. Janelle is pursuing a Bachelor of Arts in Communication and Media Studies with a second major in Business Marketing at The University of Western Australia, building on a foundational background in media management and marketing.