San van Vreedendaal

San van Vreedendaal is an accomplished communications executive with extensive experience in corporate communications, brand management, and stakeholder engagement across various industries. Currently serving as the Head of Corporate Communications at ASML since September 2025, San focuses on aligning communication strategies with business goals while enhancing employee engagement. Prior roles include Chief Communications Officer at Adevinta, where brand reputation was elevated for Europe's leading online marketplace, and Vice President of Global Communications at TomTom, which involved transitioning the company's image to a B2B technology provider. Additional experience includes senior communications positions at Sanoma and The Walt Disney Company, where San integrated diverse teams and developed comprehensive communications strategies. San began a career at 3Com and Cisco Systems, progressing through roles that established a foundation in corporate communications. San holds a Bachelor's Degree in Creative Arts from The Manchester Metropolitan University in the UK.