Asociación Colombiana de BPO
Luis Arturo Baquero Franco serves as Vice President for the Andean Region at Genesys since October 2014, driving the development and growth of the company's omnichannel CX software and transformation services across Central America, the Caribbean, Colombia, Ecuador, and Venezuela. In addition to this role, Luis is a member of the board of directors for Asociación Colombiana de BPO and ACDECC, and co-founder of CF Capital, focusing on angel investment and SME consulting. Previous positions include Global Account Manager at Telmex, Integral Management Units Manager at Claro Colombia, and various leadership roles at Telmex, contributing to significant sales growth and client relationship management. Luis holds a Master in Executive Coaching and Leadership from OBS Business School and has completed multiple executive management programs.
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Asociación Colombiana de BPO
BPRO es la Asociación Colombiana de BPO (Business Process Outsourcing), es una entidad sin ánimo de lucro constituida en el 2001, como la primera asociación que agrupa y representa las empresas de BPO y su cadena de valor en Colombia. Con más de 70 empresas asociadas, especializadas en el relacionamiento con clientes, es el referente del sector en el país.