Francisco Rionda

Francisco Rionda is a seasoned marketing professional with extensive experience in various leadership roles across multiple industries. Currently serving as the Director General Desarrollo y Nuevos Negocios at Alsea Iberia since April 2021 and a member of the Executive Committee at Asociación Española de Anunciantes since April 2022, Francisco has previously held significant positions such as Chief Marketing & Innovation Officer at Deoleo, where responsibilities included managing a global portfolio across 82 countries. Francisco's career highlights include leading successful brand relaunches at Deoleo and Beam Global Spirits & Wines, strategic digital planning at MultiPlatform Content, and international marketing initiatives at Telepizza. Francisco holds multiple degrees, including a Bachelor in Business Administration from San Francisco State University and a Mini MBA in Marketing from Marketing Week.