Lilian Chui

Lilian Chui is an experienced professional in category and channel strategy, currently serving as Category and Channel Strategy Manager at Aspen Pharma Australia since October 2021, following a role as Category Manager. Previously at Integria Healthcare from August 2013 to September 2021, Lilian advanced from National Account Manager in the Grocery Channel to Group Customer Manager for ANZ, managing multiple categories. Lilian's earlier career at Beiersdorf spanned eight years where roles included Senior National Business Manager for the Woolworths Group and Shopper Insights Manager for Skin Care. Starting at SC Johnson as a Territory Manager and Category Development Analyst, Lilian laid a strong foundation in the consumer goods sector. Academically, Lilian holds a Bachelor of Business in Marketing and E-Commerce from the University of Technology Sydney, completed in 2003.