Aspire Brands Europe
Niels van Wijk currently serves as the Marketing Director - CMO at Aspire Brands Europe since December 2023. Prior to this role, Niels held various marketing positions at Philips between February 2021 and December 2023, culminating in the role of Global Marketing Director for Male Grooming, where responsibilities included leading product strategy and development. Niels also had an impactful tenure at Unilever from September 2015 to February 2021, serving as Senior Global Strategy Manager for Skin Cleansing and contributing significantly to brand strategy and innovation for Dove and Lifebuoy. Earlier experience includes consulting at BearingPoint and internships at Grey Group and The Nielsen Company. Niels holds multiple degrees in business and marketing from institutions including Coventry University and ESERP Business & Law School, and has enhanced expertise through various short programs such as a Summer MBA at China Europe International Business School.
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Aspire Brands Europe
Aspire Brands is a strategic distribution company. We partner with passionate brand owners to grow the value of their brand. Aspire provides the expertise to strengthen sales, build brand equity and expand distribution. With decades of beauty industry know-how, Aspire builds, runs and grows dynamic, profitable beauty brands in the Nordics, Baltics and BeNeLux. Our Head Office is based in Fredrikstad, Norway but we believe that it is important to be close to the market so we have offices in Stockholm, Copenhagen, Helsinki and Rotterdam to secure continued development of the brands in the marketplace. We mainly focus on three categories: face care, hair care and body care, but we have some projects within the fragrance category as well. We supply all the major retails in our markets and are proud to work closely with chains like Vita, Kicks, Åhlens, H&M, Etos, Kruidvat, DI, Matas, Sokos, Stockmann, Kronans Apotek, ICA and COOP to mention a few. Our brand portfolio: Batiste, Tangle Teezer, Real Techniques, Hero, The Breath Co, Femfresh, Blossom, EcoTools, WOWBROW, O'Keeffe's, Invisibobble, Elegant Touch, Eylure, WAGS