Assemble the Agency
Lacie Newton is a seasoned communications professional with extensive experience in public relations and strategic consulting. Current roles include Partner and Managing Director at Assemble the Agency since April 2023. Prior experience includes serving as Senior Advisor to the Mayor of Chattanooga, where Lacie Newton provided strategic counsel and led city-wide communication efforts. As Director of Communications for the Mayor’s Office, Lacie Newton implemented disciplined messaging strategies. A former communications consultant for the Benwood Foundation, Lacie Newton developed initiatives to enhance Chattanooga's local food ecosystem. Additionally, Lacie Newton worked as a Public Relations Supervisor at EPB, successfully promoting Chattanooga as the first Gigabit city. Lacie Newton holds a Bachelor of Arts in International Relations and Affairs from The University of Tennessee at Chattanooga.
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Assemble the Agency
Assemble the Agency is an integrated creative media company. We develop new ways to persuade people to take action. Our team led creative and media operations for the Obama campaign. More recently we led the effort for Joe Biden's PAC during his historic 2020 comeback and victory. We continually apply lessons from winning campaigns to campaigns and causes around the country. Our work includes campaign teams, CEOs, non profits and issue advocacy leaders. All of our clients deal with complex issues and they require a team that understands the nuances of message and the growing ways it needs to be presented to their audience. Service and problem solving are at the heart of our company. We believe in not just becoming another agency to our clients we are aim to be a central part of their team.