Maura Fitzgerald

Maura Fitzgerald is an experienced data science and analytics professional with a strong background in econometric modeling and statistical analysis. Currently serving as Associate Director at Media Assembly since November 2015, Maura specializes in Market Mix Modelling and Multi-touch Attribution while also developing and maintaining R packages for econometric projects. Previous roles include Senior Analyst positions at GroupM, where statistical models were built to evaluate the impact of marketing on sales across various sectors, and an Information Technology Specialist position at the United States Department of Defense. Maura's earlier experience includes roles in decision support and database development at LIFE Pittsburgh and research assistance at Carnegie Mellon Robotics. Maura holds a Master's Degree in Data Science from Columbia University and a Bachelor of Science in Information Systems and Statistics from Carnegie Mellon University.