Syed Akmum is a highly experienced Performance Director at Assembly Global since June 2021, overseeing a diverse client portfolio with a monthly spend exceeding AED 2M. Syed Akmum demonstrates strong leadership capabilities by guiding a team of analysts and interns in areas such as Paid Search, Paid Social, Reporting, and Structured Data. Previously at ForwardPMX, Syed Akmum advanced from Junior Performance Analyst to Senior Performance Manager, honing performance analysis skills. Prior roles at Sundus Recruitment Services and Northern Trust Corporation involved financial documentation and cash management for Private Equity firms. Syed Akmum holds an Executive MBA from SP Jain School of Global Management and a Bachelor of Commerce degree in Accounting and Finance from Mangalore University.